Analytics Comparison

The Google Analytics alternative that doesn't spy on your users

GhostMetrics gives you real-time visitor analytics, engagement scoring, and conversion funnels — without cookies, consent banners, or personal data collection.

Script size: ~3KB GhostMetrics vs ~150KB Google Analytics
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Analytics Tools Compared

Privacy, features, and pricing side by side

Feature GhostMetrics Google Analytics Plausible Fathom Umami
Price $9.99/mo Free (standard) From $9/mo From $15/mo Free to self-host
Script Size (gzipped) ~3KB ~150KB Not measured by us Not measured by us Not measured by us
Cookies None Yes (_ga by default) Cookieless per vendor Cookieless per vendor Cookieless per vendor
Consent Banner Needed No Usually, in the EU/UK Check with your counsel Check with your counsel Check with your counsel
Personal Data None collected Collects user-level data Vendor says none Vendor says none Vendor says none
Real-time Visitors Yes (live detail) Yes Check vendor Check vendor Check vendor
Engagement Scoring Yes Engagement metrics Check vendor Check vendor Check vendor
Conversion Funnels Yes Yes Check vendor Check vendor Check vendor
Performance Vitals Yes (Core Web) Separate tool No No Check vendor
Dashboard Tabs 11 tabs Many reports Check vendor Check vendor Check vendor
Cross-tab Filtering Yes Yes Check vendor Check vendor Check vendor
CSV Export Yes Yes Yes Yes Yes
Multi-site Yes Yes Check vendor Check vendor Yes
Self-hosting Required No No No (optional) No Yes
Setup Complexity 1 line of code Tag or GTM setup Script tag Script tag Server setup
Free Trial 30 days N/A (free) 30 days 7 days N/A (free)

Why Switch from Google Analytics?

About 50x Smaller Script

GhostMetrics is about 3KB gzipped. Google Analytics 4's gtag.js measured roughly 150KB gzipped (our measurement, September 10, 2026), so it is a much larger download on every page.

No Cookie Consent Banners

GhostMetrics sets no cookies. For many sites that means no analytics consent popup to build or maintain; check your own situation.

No Data Harvesting

GhostMetrics collects no cookies and never writes IP addresses to storage. See Google's current documentation for how Google Analytics data may be used.

Real-time, Not Sampled

See who is on your site right now. Dashboard figures come from the raw rows we store, not from sampled reports.

Built-in Performance Vitals

Capture FCP, LCP, CLS and TTFB from real visits alongside your traffic numbers.

Simple Dashboard

11 dashboard tabs, one script tag to install.

Script Size Comparison

GhostMetrics
~3KB
Google Analytics
~150KB

Gzipped sizes as we measured them on September 10, 2026; the GhostMetrics bar is widened so its label stays readable. We have not measured other vendors' scripts.

Frequently Asked Questions

Is GhostMetrics a good Google Analytics alternative?
Yes. GhostMetrics provides real-time visitor analytics, geo data, performance vitals, engagement scoring, and conversion funnels without cookies, consent banners, or personal data collection. It's ideal for teams that want actionable analytics without compromising user privacy.
Does GhostMetrics use cookies?
No. GhostMetrics uses zero cookies. It identifies unique visitors using privacy-safe hashing that generates no personally identifiable information. This means you don't need cookie consent banners, which improves user experience and can increase engagement.
How big is the GhostMetrics tracking script?
About 3KB gzipped (10KB uncompressed), served from Cloudflare's edge. For comparison, Google Analytics 4's gtag.js is roughly 150KB gzipped, about 50x larger. Our measurement, September 10, 2026. A smaller script means less to download on every page load.
How does GhostMetrics compare to Plausible?
Both are privacy-first analytics tools. GhostMetrics is $9.99/mo with a 30-day free trial; Plausible starts at $9/mo (read on plausible.io, September 15, 2026). Plausible is open source and publishes its own feature list, so check it before you compare dashboards; GhostMetrics adds FCP, LCP, CLS and TTFB capture, which Plausible does not ship.
Is GhostMetrics GDPR compliant?
GhostMetrics sets no cookies and never writes IP addresses to storage, and visitors are counted with a salted daily hash. Whether you need a consent banner or a data processing agreement depends on your jurisdiction and your own setup, so take legal advice before you rely on this page. Our write-up of the question is in our cookie banner guide.

Ready to Ditch Google Analytics?

30-day free trial. $9.99/mo after. One line of code to install. Cancel anytime.

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