Analytics Comparison

The Google Analytics alternative that doesn't spy on your users

GhostMetrics gives you real-time visitor analytics, engagement scoring, and conversion funnels — without cookies, consent banners, or personal data collection.

Script size: <1KB GhostMetrics vs 90KB+ Google Analytics
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Analytics Tools Compared

Privacy, features, and pricing side by side

Feature GhostMetrics Google Analytics Plausible Fathom Umami
Price $9.99/mo Free (you pay with data) From $9/mo From $14/mo Free (self-hosted)
Script Size <1KB 90KB+ ~1KB ~2KB ~2KB
Cookies None Yes (multiple) None None None
Consent Banner Needed No Yes (EU) No No No
Personal Data None collected Extensive tracking None None None
Real-time Visitors Yes (live detail) Yes Yes Yes Yes
Engagement Scoring Yes Limited No No No
Conversion Funnels Yes Yes Yes (paid) No No
Performance Vitals Yes (Core Web) Separate tool No No No
Dashboard Tabs 11 tabs Many (complex) 1 page 1 page Several
Cross-tab Filtering Yes Yes Basic Basic Basic
CSV Export Yes Yes Yes Yes Yes
Multi-site Yes Yes Yes (per site pricing) Yes (per site pricing) Yes
Self-hosting Required No No No (optional) No Yes
Setup Complexity 1 line of code Complex (GA4) 1 line 1 line Server setup
Free Trial 30 days N/A (free) 30 days 7 days N/A (free)

Why Switch from Google Analytics?

90x Smaller Script

GhostMetrics loads in under 1KB. Google Analytics loads 90KB+ of JavaScript, slowing your site and hurting Core Web Vitals scores.

No Cookie Consent Banners

GhostMetrics uses zero cookies. Stop annoying your visitors with GDPR consent popups that reduce engagement.

No Data Harvesting

Google uses your visitor data for ad targeting. GhostMetrics collects no personal information and shares nothing with third parties.

Real-time, Not Sampled

See exactly who's on your site right now. No data sampling, no 24-48 hour delays, no thresholds that hide your data.

Built-in Performance Vitals

Monitor Core Web Vitals (LCP, FID, CLS) alongside your analytics. No separate PageSpeed Insights needed.

Simple Dashboard

11 focused tabs vs GA4's labyrinth of reports. Everything you need, nothing you don't. Setup takes 60 seconds.

Script Size Comparison

GhostMetrics
<1KB
Plausible
~1KB
Fathom
~2KB
Google Analytics
90KB+

Every kilobyte matters. A smaller analytics script means faster page loads, better SEO rankings, and happier users.

Frequently Asked Questions

Is GhostMetrics a good Google Analytics alternative?
Yes. GhostMetrics provides real-time visitor analytics, geo data, performance vitals, engagement scoring, and conversion funnels without cookies, consent banners, or personal data collection. It's ideal for teams that want actionable analytics without compromising user privacy.
Does GhostMetrics use cookies?
No. GhostMetrics uses zero cookies. It identifies unique visitors using privacy-safe hashing that generates no personally identifiable information. This means you don't need cookie consent banners, which improves user experience and can increase engagement.
How big is the GhostMetrics tracking script?
Under 1KB gzipped. For comparison, Google Analytics 4 loads over 90KB of JavaScript. A smaller script means faster page loads and better Core Web Vitals scores, which directly impacts your SEO rankings.
How does GhostMetrics compare to Plausible?
Both are excellent privacy-first analytics tools. GhostMetrics offers more built-in features including 11 dashboard tabs, real-time visitor details, engagement scoring, conversion funnels, and performance vitals. GhostMetrics is $9.99/mo vs Plausible's starting price of $9/mo, but GhostMetrics includes features that are paid add-ons with Plausible.
Is GhostMetrics GDPR compliant?
Yes. GhostMetrics collects no personal data, uses no cookies, and stores no IP addresses. It is GDPR, CCPA, and PECR compliant by design. No consent banners needed, no DPA required.

Ready to Ditch Google Analytics?

30-day free trial. $9.99/mo after. One line of code to install. Cancel anytime.

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